Dear Mack,
Great work this season, let’s finish it off right and get to Miami. Now with this whole Buck Burnette situation, kudos to y’all for handling it quickly, I’m not here to pass judgement on those actions – that’s team policy. I want to talk to you about social networks. In your press conference after Burnette’s dismissal, you were quoted in the Statesman as saying that social networks can be a “very hurtful and dangerous thing” and that Longhorn coaches “have encouraged every one of our players not to have one” (presumably to prevent incidents like this from happening).
Now I’ve read about how some of your players in the off-season go hunting. Do you discourage that sort of activity? I hear that guns be pretty hurtful too. I’m sure that if you tell them anything, it would to just tell them to be careful. Why not do the same with social networks? Rather than discouraging them, show how to use them responsibly. Social networks are going to be an integral part of their lives in one form or another, staying out of them now is only going to be a handicap later in life. It’s like skipping summer workouts because you might get hurt – well, you still have to do them, just do it safely and you’ll be stronger in the end.
I think you have the message to the players half-right, their profiles and activity on social networks can be visible to many people, so they need to be careful what they do. It’s no different than when they do their players press conference – I’m sure they have been trained about the sort of stuff that they can talk about and how to talk about it. Do the same thing for players and social networks! In fact, consider this an offer from me to you, Mack; I will happily to give a crash course on the responsible use of social networks for your players.
Good luck next week with the Aggies!
Hook ‘em,
David Giesberg ‘09
P.S. Quick story on college sports and social networks: when I was at RPI, there was a campaign by the hockey team’s supporters every week to go onto Facebook, find the opposing team’s goalkeeper, and poke him relentlessly – psychological warfare!
This is the full text of Brown’s response from his Monday press conference on November 10th (copied from MackBrown-TexasFootball):
The University cannot tell a young person they can’t have one. It’s against federal law and it’s against the right to have what they want. We have encouraged every one of our players from day one not to have one, and we check them as often as we can. That’s a difficult thing to do. I think that all young people need to make sure they are very cautious of everything they write on there, because it’s just not public, it goes all over the world. It’s out there immediately and it can be a very hurtful and dangerous thing. We’re constantly telling our guys to be very careful. You’re talking about the media looking at them and employers in the future might look at them. I don’t watch them, but it’s amazing to me what I’m hearing is on some across the country. It’s a dangerous thing. I’m sure it’s a great thing for communication, making friends and all of that stuff, but at the same time, I think we all need to make the young people aware that it’s also a dangerous tool for the rest of your life if it’s not used properly.
Tags: buck burnette · facebook · football · use responsibly2 Comments









